Founded in 2017, 31 East is the label and publishing company co-founded by Multi-Platinum JUNO Award-winning, GRAMMY and Latin GRAMMY Award-nominated duo Banx & Ranx (Zacharie “Soké” Raymond and Yannick “KNY Factory” Rastogi). 

In 2022, 31 East and Universal Music Canada partnered with the joint focus of nourishing and amplifying Canadian talent. In the words of Banx & Ranx – music made in Canada for the world.

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In less than a year, 31 East/UMC artists Banx & Ranx, Rêve, and Preston Pablo have achieved Platinum and Double Platinum certification on three consecutive Top 10 radio singles, contributing to a total of over 2.5 billion streams worldwide. 

They have also collectively won three JUNO Awards in 2023 for Breakthrough Group, Breakthrough Artist, and Dance Recording of the Year. Their notable certified tracks include “Flowers Need Rain” (3x Platinum) and “Ctrl + Alt + Del” (2x Platinum).